I’m a service and strategic designer who helps organizations navigate complex transformations and deliver meaningful customer experiences.

With a big-picture perspective and a human-centered approach, I work across silos and partner with executive teams to align stakeholders, rethink operating models in light of emerging technologies, and create actionable strategies grounded in both qualitative insights and quantitative data that drive measurable impact.

My work bridges research, design, and strategy — combining tools like journey mapping, service blueprinting, collaborative workshops, and data analysis to untangle complexity, simplify problems, and co-create solutions that work for both people and organizations.