Inspired by the book Business Model Generation*, I created a large-format poster and collaborative activity to guide strategic planning teams through identifying and evaluating the impact of external environmental drivers.

The team breaks into four groups, one for each of the four circles. Each group identifies trends or changes in their circle that will impact the business domain (as they defined it in an earlier session).

Each group presents their environmental drivers to the whole team. Then the team members dot vote to identify which trends are 1) the most influential on the business domain, and 2) which ones are the most volatile (biggest change or shift).